Arequipa is preparing for a summer in 2025 with 300,000 tourists and 20 million in revenue.

The summer season of 2025 is shaping up to be a period of great tourist activity in the Arequipa region, with projections indicating the arrival of more than 300,000 tourists. This increase in tourist flow not only highlights the appeal of Arequipa's beaches, particularly in Camaná and Mollendo, but also represents a significant opportunity to reactivate the local economy, with an estimated economic impact of 20 million soles. Jorge Meza Cruz, regional manager of Foreign Trade and Tourism, has emphasized that the largest influx of visitors will be concentrated during the year-end festivities and in the months of January and February. This suggests that both Arequipeños and tourists from various regions have begun planning their vacations in search of sun and beach, which is a positive sign after times of restrictions and limitations due to the pandemic. The interest in Arequipa's beaches is supported by the variety of options available to visitors. Currently, there are around 25 beaches open for public use in the provinces of Camaná, Islay, and Caravelí, all of which have the necessary health authorizations to ensure a safe and enjoyable experience. Additionally, the accommodation and dining services have adapted to meet the growing demand, which is essential for ensuring a comfortable stay. Local authorities have taken proactive measures to ensure that the tourist experience is not only enjoyable but also safe. In the province of Islay, the municipality has implemented a surveillance system with the installation of 42 security cameras on the beaches, reinforcing the commitment to maintaining a safe environment for all. This initiative is key to providing peace of mind for both tourists and residents enjoying the beaches. In Camaná and Caravelí, security measures have been intensified with the addition of more watchmen monitoring coastal areas. This focus on safety addresses the need to create a conducive environment for tourism, which is not only limited to the beauty of the beaches but also includes the well-being of those who visit. Local authorities are aware that the perception of safety is a determining factor in attracting and retaining tourists. The projected economic impact of 20 million soles is a figure that cannot be overlooked. This income represents a vital injection for the economy of the coastal provinces of Arequipa, where many businesses rely on the influx of tourists to survive. From restaurants and accommodations to local commerce, every sector will benefit from the arrival of visitors looking to enjoy the Arequipeño summer. As the peak season approaches, the tourism sector is preparing to welcome visitors with a diversified offer that includes not only the beach but also recreational and cultural activities that highlight the region's rich heritage. Local festivities, cultural events, and outdoor activities are part of the proposal being designed to make Arequipa an attractive and memorable destination. On the other hand, the surge in tourism presents challenges that authorities must be prepared to face. Resource management, environmental sustainability, and attention to the needs of visitors are aspects that must be carefully considered to ensure a positive experience and the preservation of the natural environment that makes Arequipa a privileged vacation spot. In this way, the summer of 2025 in Arequipa presents a great opportunity to revitalize tourism in the region. The combination of beautiful beaches, enhanced security, and a robust offering promises not only to attract thousands of tourists but also to solidify Arequipa as a reference destination in southern Peru. Authorities and the local community are called to work hand in hand to make this season a resounding success, where sun and sand become the backdrop for an economic and tourist rebirth.