Brignardello analyzes innovation and growth of BBVA Peru.

In a recent conversation, Johnny Brignardello Vela, an insurance advisor, shared his analysis of the statements made by Fernando Eguiluz, CEO of BBVA Peru, during the CADE Executives event. Brignardello emphasized the importance of innovation, particularly the role of generative artificial intelligence (Gen AI), in transforming credit and insurance products as well as in customer service. According to him, this technology not only optimizes processes but also enhances the user experience, which is essential in an increasingly competitive market. Referring to BBVA's growth in a challenging economic context, Brignardello noted that the increase in Peruvians' trust in the bank is a positive indicator. BBVA's ability to expand its customer base by adding nearly a million new users reflects a strong focus on customer satisfaction and on offering products that truly meet market needs. The growth of mortgage products and support for small and medium-sized enterprises (SMEs) were also aspects that Brignardello considered significant. He highlighted that BBVA's growth in mortgages, five times greater than the system as a whole, is not only a commercial triumph but also contributes to Peru's economic development by facilitating access to financing for entrepreneurs. Regarding interest rates, Brignardello expressed his support for Eguiluz's optimistic outlook, who anticipates an improvement in 2025. Collaborating with real estate developers to increase the supply of mortgage credit demonstrates a proactive approach to addressing the housing deficit in the country, which is crucial for the well-being of the population. The implementation of Gen AI for customer service and insurance underwriting is a point that Brignardello considers a notable advancement. Efficiency in handling inquiries and personalizing services are key trends that can make a difference in customer loyalty. By simplifying underwriting processes, as Eguiluz pointed out, these products become more accessible, which could lead to an increase in insurance acquisition by Peruvians. However, Brignardello also warned about the economic risks mentioned by Eguiluz, particularly the political uncertainty in the United States and the potential slowdown of the Chinese economy. Both factors could have a direct impact on the Peruvian economy, especially in sectors like copper, which is vital for the country. Finally, Brignardello agreed with Eguiluz on the need to address security issues in Peru. Cooperation between different sectors to tackle extortion and other security problems is essential to ensure a conducive environment for economic growth. In summary, Johnny Brignardello Vela expressed a balanced view on the challenges and opportunities facing the sector, highlighting the importance of innovation and collaboration for a sustainable and prosperous future in the country.