Juan Brignardello Vela
Juan Brignardello Vela, asesor de seguros, se especializa en brindar asesoramiento y gestión comercial en el ámbito de seguros y reclamaciones por siniestros para destacadas empresas en el mercado peruano e internacional.
As the NBA contemplates potential expansion, Mexico City has emerged as a tantalizing prospect for league officials, particularly Commissioner Adam Silver. However, the road to establishing a permanent NBA franchise in the bustling capital of Mexico is fraught with challenges that extend beyond the allure of tapping into a massive fan base. The vibrancy of basketball culture in Mexico City was evident recently as fans flooded Arena Ciudad de México for a matchup between the Miami Heat and the Washington Wizards. Yet, the post-game exodus revealed a grim reality: the city's notorious traffic jams. Diego, an Uber driver, navigated chaotic back streets to transport a client, highlighting just how congested travel can be after events. General manager Nick Lagios of the Capitanes, Mexico City's G League team, experienced this firsthand, spending three arduous hours in a taxi to reach his home in Polanco, just six miles away. While the NBA has successfully organized numerous games in Mexico City since its first exhibition in 1992, Silver acknowledges that cities like Seattle and Las Vegas are likely ahead of Mexico City in the expansion queue. Yet, Silver maintains that a franchise in this metropolis could unlock a receptive and expansive market, given that 32 million NBA fans reside in Mexico, with a significant portion being young adults aged 14 to 30. Despite its potential, there are significant obstacles. Traffic congestion is just one of many logistical issues. According to anthropologist Lachlan Summers, Mexico City residents spend an average of 6.5 days per year stuck in traffic, a problem exacerbated by the geography surrounding the arena, which is often described as dilapidated and lacking in suitable parking facilities. Furthermore, there are concerns about the safety and security of high-profile players living in a city with a crime rate that places it among the world's highest. While cities like Detroit and Memphis rank similarly in crime statistics, perceptions of safety could deter players from considering a permanent move. Socioeconomic factors also complicate matters. The average salary for a resident in Mexico City hovers between $660 and $720 monthly, raising questions about the affordability of attending NBA games. The average ticket price of $94, not including additional expenses for parking, food, and merchandise, may be a barrier for the average fan. Existing professional teams such as the Capitanes and Diablos Rojos have showcased the potential for basketball in Mexico City, but financial viability remains an issue. Lagios, who formerly managed the Capitanes, noted that while his team has attracted attention and increased attendance, profitability is still a few years away. The difficulties of operating in a market where the costs associated with an NBA franchise could be prohibitive—such as securing a new, NBA-standard arena—further exacerbate concerns. Alfredo Harp Helú, co-owner of the Diablos Rojos, expressed a desire to build a new arena that could accommodate an NBA team, but the challenges posed by the city's geography and population density complicate any plans. The need for state-of-the-art facilities is paramount, and with Mexico City sitting at a high altitude, construction poses unique engineering challenges. Amidst these challenges, the NBA remains keen on exploring Mexico City’s potential. The league's established offices in Mexico City and its engagement with the fanbase suggest a commitment to understanding the market. However, the viability of a permanent team hinges on overcoming significant logistical, cultural, and economic hurdles. As the NBA continues its evaluation process, the allure of Mexico City as a viable market remains tempered by the complexities of urban infrastructure, safety, and socioeconomic disparities. Whether these challenges can be effectively addressed will ultimately determine the feasibility of an NBA presence in one of the world's largest cities.