Rappi strengthens its support for the restaurant sector with investments and awards in Mexico.

Rappi, the most relevant home delivery platform in Latin America, continues to establish itself as a strategic ally for the restaurant sector in Mexico. In a context where the industry has faced significant challenges, the company has taken the lead by implementing various initiatives aimed not only at supporting restaurants but also at stimulating the country's economic growth. This commitment is reflected in its recent sponsorship of the 2024 Restaurant Merit Award, an accolade that highlights innovation and excellence within this sector. The event, organized by the National Chamber of the Restaurant Industry and Seasoned Foods (Canirac), recognizes those entrepreneurs and restaurants that stand out for their innovative development and leadership. By partnering with this recognition, Rappi not only promotes best practices within the industry but also positions itself as a true catalyst for positive change. Iván Cadavid, CEO of Rappi Mexico, emphasizes that the restaurant industry is vital for the national economy, highlighting the importance of supporting allies at every stage of their evolution. Rappi's support goes beyond sponsoring awards. The company has made significant efforts to strengthen the restaurant sector, focusing particularly on small and medium-sized enterprises (SMEs), which are fundamental to the country's economic structure. According to recent data, these SMEs represent about 40% of Rappi's business partners, underscoring the importance of supporting this vulnerable segment. Additionally, the company has invested over 100 million dollars in Mexico, which has allowed not only the expansion of its fleet of delivery drivers but also the development of new technologies that optimize service. These investments are key to maintaining competitiveness in a market that increasingly demands speed and efficiency. Digital transformation emerges as a strategic tool that Rappi actively promotes among its partners. The delivery channel, which Rappi has significantly boosted, now accounts for 20% of sales in the restaurant industry. This exponential growth is largely due to Rappi's ability to connect consumers with a wide gastronomic offer, making dining at home an experience comparable to visiting a restaurant. The convenience and variety offered by the platform have transformed the way Mexicans consume food, making delivery an increasingly preferred option. Technology is a central pillar of Rappi's strategy, and its CEO emphasizes the company's commitment to being a driver of positive change. "We are dedicated to helping our partners leverage digital transformation," Cadavid states, highlighting how this can lead to job creation and improved operational efficiency for restaurants. Rappi presents itself not just as an intermediary but as a strategic partner seeking to promote the comprehensive development of the sector. Another relevant aspect of Rappi's initiatives is its focus on creating unparalleled gastronomic experiences. Through partnerships with renowned chefs and restaurants, the platform has diversified its offerings, allowing consumers to enjoy a variety of culinary options from the comfort of their homes. This translates to greater customer satisfaction and increased loyalty toward the restaurants that use the platform. The relationship between Rappi and the restaurant industry in Mexico is a clear example of how innovation and technology can be allies in times of uncertainty. With a clear focus on supporting SMEs, investing in infrastructure, and promoting delivery, Rappi is positioning itself not just as a service company but as a true ally in the growth of the sector. For those interested in learning more about the initiatives Rappi has implemented to support restaurants, the company invites you to visit its website, rappi.com.mx. There, users can find information on the various ways the platform assists local businesses, as well as resources available to optimize their operations. In a complex landscape, collaboration between companies and restaurants becomes essential to ensure a prosperous future filled with opportunities.