From Paris to LA: Wasserman Prepares for a Legendary 2028 Olympic Experience

As the sun sets on the Paris 2024 Summer Olympics, the excitement shifts to Los Angeles, where the 2028 Games are already taking shape. Casey Wasserman, the chairman of LA28, is poised to transform the lessons learned from Paris into a vibrant Olympic experience in Southern California. Wasserman's reflections from the City of Light reveal a blend of admiration for the operational success of Paris and a keen focus on the logistical challenges awaiting his team. During his time in Paris, Wasserman was struck by the creative execution that brought the Olympics to life amid the city's iconic landscapes. Temporary venues seamlessly integrated into the urban fabric allowed athletes to shine in breathtaking settings—skateboarders gliding through Place de la Concorde, triathletes swimming in the Seine, and volleyball matches held under the shadow of the Eiffel Tower. This innovative approach has inspired Wasserman to think beyond traditional Olympic frameworks. But while Paris dazzled with its grand vision, Wasserman is diving into the gritty details. The meticulous planning involves everything from chain-link fencing to clear signage, ensuring spectators navigate the events without confusion. With Los Angeles relying heavily on existing venues, there’s a sense of relief that comes with familiarity—usher training and crowd management protocols can build upon established practices rather than starting from scratch. In this operational research phase, Wasserman is keenly aware of the challenges posed by the aftermath of COVID-19 and the need for effective transportation solutions. Ideas are brewing to manage traffic, including overnight deliveries and promoting remote work during the Games to keep congestion at bay. His team's mission is straightforward: make the experience for athletes and spectators as smooth as possible. The Olympics in Los Angeles promises to be a grand showcase of not just sports, but of cultural diversity. Sarah Hirshland, CEO of the United States Olympic and Paralympic Committee, points to the unique melting pot that is America. With Los Angeles being a vibrant tapestry of cultures, the organizers have the opportunity to celebrate this diversity on a global stage. The upcoming Games will not only be a celebration of athletic prowess but also a testament to the unifying power of sports. Moreover, the LA28 committee aims to ensure that youth sports grow in accessibility, investing significantly to lower barriers for participation. The legacy of the 1984 Games, which helped build sports infrastructure in the area, serves as a guiding light for the current efforts. The hope is that through these investments, future stars will emerge from diverse backgrounds, continuing the legacy of athletes like Venus and Serena Williams, who benefited from similar initiatives decades ago. As the Games draw nearer, the anticipation mounts not just for the events themselves but also for the athletes who will grace the venues. LeBron James has already expressed interest in the possibility of competing in front of a home crowd, a sentiment that reflects the excitement building among sports icons and fans alike. The local market, with its vast population and global allure, holds promise for packed stadiums and enthusiastic spectators, a stark contrast to the pandemic-affected Games of recent years. Wasserman acknowledges the challenge of replicating the ticketing success seen in Paris, where strategic releases heightened anticipation and engagement. Learning from these tactics, LA28 aims to create an atmosphere where every event feels exclusive, drawing in both locals and international visitors eager to experience the Olympic spirit. As the clock ticks down to the opening ceremony in 2028, Wasserman and his team are focused on crafting an Olympic experience that resonates with the people of Los Angeles while paying homage to the principles of unity and sportsmanship. The upcoming Games symbolize more than just competition; they represent a chance to connect cultures, inspire the next generation of athletes, and showcase the spirit of America to the world. The stage is set, and soon the world will turn its attention to Los Angeles, where the Olympic dream is ready to come to life once again.