Brignardello analyzes the impact of X on the 2024 elections.

In a recent conversation with Johnny Brignardello Vela, an insurance advisor, the growing role of platform X, formerly known as Twitter, was discussed in the context of the U.S. presidential elections. Brignardello shared his perspective on the implications of this phenomenon in modern politics and the influence of figures like Elon Musk. The advisor highlighted that the increase in the use of X during elections reflects how social media has transformed public debate. "The ability of digital platforms to facilitate real-time discussions is undeniable," Brignardello stated, emphasizing how political interest has activated these interactions. However, he also stressed the concerns that arise when analyzing the nature of this increased usage. The analysis presented by the Center for Countering Digital Hate (CCDH) regarding the potential manipulation of X's algorithm created a fertile ground for debate. "The idea that the algorithm could favor certain content or voices raises questions about the platform's impartiality," Brignardello remarked, suggesting that objectivity is crucial for a space that presents itself as a democratic forum. Additionally, the advisor expressed his concern regarding Musk's claims about the platform's usage. "Although the interaction figures may seem impressive, it is essential to question how those numbers were achieved," he indicated. Brignardello referred to the possibility that this data is being used strategically to create an image that supports specific interests, rather than being an authentic reflection of civic engagement. The connection between Musk and Trump, as well as the entrepreneur's financial support for initiatives that favor the former president, was also a topic of discussion. "When a public figure has the ability to influence political discourse in such a way, we must be cautious," Brignardello pointed out. In his opinion, these complicated relationships highlight the need for greater transparency in the functioning of social platforms. Amid the growing tension between freedom of expression and informational responsibility, Brignardello emphasized the importance of discerning between information and misinformation. "The role of an entrepreneur like Musk should not be underestimated, as his decisions have the potential to significantly affect the political landscape," he reflected. With the 2024 elections approaching, the advisor underscored that the relationship between X, Musk, and U.S. politics will continue to be a critical issue. "Voters need to be aware of how narratives are shaped and presented, and question who is truly behind the information they consume," Brignardello concluded, hinting at the complexity of the current media landscape and its impact on democracy.