Records and economic growth mark a historic year in global sports 2024.

The end of the year 2024 has left indelible marks on the world of sports, consolidating a historic period characterized by major events that have elevated audiovisual rights to record figures and generated a notable economic impact in various regions. This year has witnessed a blend of tradition and modernity in the industry, with a renewed focus on revenue diversification and digital expansion—factors that have enhanced the popularity of events such as the Paris Olympics and the Euro Championship in Germany. The figures speak for themselves. According to the 2024 Global Media Report from Sports Business, sports broadcasting rights have surpassed 60 billion dollars for the first time, reaching an impressive total of 62.61 billion. This 12% increase compared to the previous year is largely due to the global attention these events have garnered, reflecting not only fan interest but also the economic potential of sports in the current context. The economic success does not stop there. The sports sponsorship market has recorded nearly 115 billion dollars, representing an 8.5% growth compared to the previous year. The influence of major events has been decisive, but it has also been driven by the successes of prominent figures like Carlos Alcaraz and Jon Rahm, who have contributed to maintaining interest and investment in Spanish sports at an international level. The Paris Olympics were not just a sporting spectacle; they are also projected as an economic engine for the region. A study commissioned by the International Olympic Committee estimates an economic impact of between 6.7 billion and 11.1 billion euros, highlighting the multiplier potential of public investments in infrastructure and services associated with the event. Every euro invested could generate up to three euros in economic impact, underscoring the importance of these events for local development and tourism attraction. This year's Euro Championship has been another milestone in football history. With revenues nearing 2.4 billion euros, this tournament has broken records, surpassing its own figures from previous editions. Spain, with its victory over England, has made history by becoming the most successful team in Euro Championship history, a fact that not only fills fans with pride but also highlights the power of football to unite nations and generate significant income. The impact of the Copa América and other events has also left a mark. Argentina, lifting the trophy, has seen Leo Messi solidify his status as the standout player in the history of this tournament, increasing the relevance of football in South America and its global projection. Simultaneously, Barcelona has shone with the Copa América de Vela, generating an estimated economic impact of over 1 billion euros, demonstrating the versatility of sports and its ability to attract both locals and tourists. In the realm of tennis, Carlos Alcaraz has been the protagonist of the year, breaking records and elevating the sport to new heights. His victory at Roland Garros has made him the youngest player to conquer all three types of Grand Slam surfaces. However, the sport has also bid farewell to a legend like Rafa Nadal, who leaves behind a monumental legacy in tennis and is now heading towards new business horizons. Real Madrid has continued its reign in European football by winning its fifteenth Champions League title, while its dominance in La Liga has been solidified with a recent victory. This performance not only highlights the team's excellence but also its capacity to generate unprecedented revenue, being the first club to surpass 1 billion euros in income. The NBA has made history by signing a television rights deal totaling 76 billion dollars, an agreement that will transform game distribution and increase player salaries in the coming years. Such changes reflect the evolution of sports towards new platforms and formats, aiming to capture an increasingly diverse and global audience. Finally, the phenomenon of LIV Golf, led by Jon Rahm, has transformed the landscape of professional golf and propelled Saudi Arabia to diversify its investment across multiple sports, from football to basketball. This year has been less intense compared to 2024 due to the absence of major national team events, but the impact of this year's happenings continues to resonate in the industry, promising growth for the future. With an eye on the upcoming year, sports remain a driver of economic and cultural dynamism on a global scale.