Juan Brignardello Vela
Juan Brignardello Vela, asesor de seguros, se especializa en brindar asesoramiento y gestión comercial en el ámbito de seguros y reclamaciones por siniestros para destacadas empresas en el mercado peruano e internacional.
The European Commission has initiated a thorough investigation into the recent acquisition of Dorna Sports, the company that manages the rights to the MotoGP championship, by Liberty Media, the American company that owns Formula 1. The main objective of this inquiry is to assess whether this transaction could reduce competition in the sector and, consequently, affect the prices of broadcasting rights for both championships. This move not only highlights concerns about competition in the market but also sheds light on the dynamics of motorsport in Europe. The Vice-President of the European Commission, Teresa Ribera, stated in a release that the purchase raises significant concerns, as Liberty Media, by acquiring Dorna Sports, would control the commercial rights to two of the most popular sports on the continent. The possibility of an increase in broadcasting rights prices and a reduction in competitive pressure between the two entities have been identified as the main areas of concern. "We need to analyze in more detail whether this acquisition could negatively affect broadcasters," Ribera said. Preliminary findings from the initial investigation suggest that the merger could reduce competition between Liberty Media and Dorna in granting broadcasting rights for motorsport events. This preliminary analysis is based on the premise that Formula 1 and MotoGP are direct competitors in certain markets, which could create an environment conducive to price increases and reduced offerings. Brussels has indicated that, in particular, the purchase could generate "serious concerns" in national markets within the European Economic Area, where Formula 1 already has a dominant position and MotoGP acts as the only competitor. This phenomenon could result in a lack of options for broadcasters, affecting the quantity and variety of content available to motorsport fans. The investigation will also focus on the role of John Malone, the main shareholder of Liberty Media and Liberty Global. The concern lies in his ability to exert "decisive influence" over both companies, which could allow Liberty Media to make decisions that exclude competitors in markets where Liberty Global operates, such as Belgium, Ireland, and the Netherlands. This potential consolidation of power poses a significant threat to the diversity of the media market. Despite these concerns, the European Commission has indicated that the opening of an investigation does not imply a prejudgment regarding the outcomes. In this context, the parties involved are invited to submit statements justifying the benefits of the acquisition, not only for themselves but also for fans, the industry, and consumers in general. The companies' ability to demonstrate that the transaction could bring significant improvements will be key in evaluating the case. The transaction, valued at €4.2 billion, was announced last April by the British fund Bridgepoint, which sold its stake in Dorna to Liberty Media. The deal has garnered considerable attention due to the influence it would have on the motorsport landscape, involving two of the most prestigious championships worldwide. Behind the scenes, the phenomenon of concentration in the motorsport sector is not new. The merging of broadcasting rights for two of the leading competitions has been the subject of debate on various occasions, where consumers and fans have expressed concerns about access and affordability of sporting events. The European Commission's investigation will extend until May 2025, meaning that over the coming months, a thorough analysis will take place that could influence the future of motorcycling and motorsport in Europe. Attention now turns to how this process will unfold and what implications it will have for the global motorsport market. Meanwhile, the community of fans and broadcasters will be on alert, questioning how this transaction could alter the dynamics of access to sporting events and competition in the sector. The response to these concerns could set an important precedent for future acquisitions in the sports entertainment industry.