Juan Brignardello Vela
Juan Brignardello Vela, asesor de seguros, se especializa en brindar asesoramiento y gestión comercial en el ámbito de seguros y reclamaciones por siniestros para destacadas empresas en el mercado peruano e internacional.
The recent transformation of the Super League into the Unify League marks a new chapter in the evolution of European football, extending beyond courts and power struggles. A22 Sports Management, the company behind this project, has chosen a name that aims to convey a more conciliatory and accessible message, moving away from the elitist perception that was generated in its early days. This change is not merely semantic; it reflects a clear intention to connect with the values of the sport in its purest form, aligning with a more inclusive competition model. December has become a decisive month for A22, as a year ago the Court of Justice of the European Union (CJEU) ruled in its favor, opening the door to new competitions that respect the principles of free market and meritocracy. This judicial victory was a turning point that allowed the project to regain its momentum and begin to rethink not only its structure but also its relationship with the public and the clubs. A22 seems to have learned from past mistakes, where a lack of alignment with the needs of fans and local leagues was its greatest weakness. The new proposal for the Unify League includes a model with 64 teams divided into three divisions, ensuring the inclusion of promotions and relegations. This format is significant, as it counters the criticism of the exclusivity of the original Super League, which was seen as an attempt to create a disconnected elite in football. A22 has taken into account the lessons of the past and, in doing so, seeks to offer a proposal that can be accepted by both clubs and fans, promoting a sense of belonging and competition. The use of the term "Unify" in the new name is not a coincidence. It suggests an intention to unite and to build a project that respects the diversity of European football while also valuing the performance of clubs in their national leagues. A22 has formulated its proposal in a way that aligns with the principles established by UEFA for the European sporting model. This not only strengthens its position against possible criticisms but may also be a step towards reconciliation with the institutions that have so far shown resistance to these changes. However, A22 is not without challenges. One of the most controversial points of the Unify League is its proposal to offer a free broadcasting system through its platform. This idea has raised skepticism, with prominent football figures, such as LaLiga president Javier Tebas, questioning its viability. The offer of free content raises questions about the economic sustainability of the model and whether it can truly guarantee equal access without compromising the quality of the competition. The economic challenges involved in providing free content are significant. A22 will need to demonstrate that its model can be sustainable in the long term. However, from a legal perspective, promoting free competition by offering accessible content could be a strong argument in case of disputes with organizations that have traditionally dominated the market, such as UEFA and FIFA. This dilemma highlights the complexity of balancing innovation and sustainability in such a competitive environment. The key to the success of the Unify League lies in the backing of major European clubs, which are necessary to generate the media appeal that the competition needs. Teams like Real Madrid, which have so far been the main promoters of the idea of a Super League, must decide whether to invest in this new model that promises a more inclusive approach. The decision of these clubs will be crucial, as without their support, the Unify League could lose much of its appeal and relevance. European football stands at a crossroads where tradition and innovation must coexist. The Unify League presents itself as an attempt to adapt the sport to current demands, integrating a more flexible and accessible model. However, the road will not be easy, as resistance to change is significant, and the history of football is marked by a deep tradition that is difficult to alter. As the discussion about the Unify League progresses, it becomes clear that the competition is willing to fight for its place in the football ecosystem. The cards are on the table, and the future of this new league, as well as its ability to challenge UEFA and the Champions League, will depend on its ability to connect with fans and clubs. For now, the ball is in their court, and the outcome of this exciting chapter in European football remains unwritten.