EXPANSIÓN reaches 132,000 daily readers and consolidates its leadership in economic press.

EXPANSIÓN, a recognized leader in the field of economic press, has achieved a remarkable increase in its audience, reaching 132,000 daily readers, which represents a growth of 17% compared to the previous wave of the General Media Study (EGM). This increase of 19,000 new readers not only reaffirms its preeminent position in the sector but also reflects readers' preference for quality content and in-depth analysis on financial and business topics. With a market share of 53%, EXPANSIÓN stands significantly apart from its closest competitors, such as Cinco Días and El Economista, which have 53,000 and 63,000 readers respectively. The latest wave of data not only represents a significant milestone for the newspaper but also places it in the highest audience position achieved since 2018, consolidating its role as the leading source of economic information in Spain. The growth in audience has been particularly driven in the autonomous communities of Madrid and Catalonia, which together represent 53% of the total readership. This indicates a strong presence and relevance of the newspaper in the main economic areas of the country, where professionals and investors seek updated information and quality analysis to make informed decisions. EXPANSIÓN's strategy has been marked by a strong commitment to digital formats, introducing the Expansión Premium platform, which offers access to reports, analyses, and opinion articles from prominent national and international contributors. This approach has allowed subscribers to access exclusive content of high informational value, making EXPANSIÓN an indispensable tool for the investor community and industry professionals. Since the launch of its subscription model in March 2020, the newspaper has surpassed the barrier of 100,000 digital subscribers, a record in specialized press in Spain. This 40% growth in the past year is a testament to the success of its digital strategy, which has adapted to the changing demands of readers, offering not only economic information but also content on lifestyle, travel, and entrepreneurship. The increase in EXPANSIÓN's audience is also attributed to its coverage of relevant and impactful topics, such as stock market developments, tax policies, and the real estate market. Information on artificial intelligence in business and corporate operations, such as BBVA's takeover bid for Sabadell, has attracted an increasingly interested audience eager to understand the nuances of the current financial environment. In addition to its regular informative offerings, EXPANSIÓN has launched a new format of investigative series that includes in-depth reports on crucial topics, such as the power of large investment funds and the ownership of energy resources in Spain. This approach has captured the attention of an audience seeking a more thorough analysis of current business dynamics. In the digital realm, EXPANSIÓN's website has recorded an average of 50 million page views per month, reflecting significant interaction and demand from readers. Its presence on social media has grown significantly, surpassing 1.5 million followers and particularly excelling on platforms like LinkedIn and Instagram. EXPANSIÓN's success extends to its podcast content, such as "La Primera de Expansión," which has surpassed three million downloads, and "Genios de las Finanzas," which explores the trajectories of leaders who have made a difference in the business world. These podcasts not only provide valuable information but have also set a new standard in economic reporting in Spain. Specialized newsletters are another major focus for EXPANSIÓN, establishing themselves as an effective channel for offering updated information and maintaining fluid communication with readers and subscribers. This strategy has proven to be well-received, reflecting the audience's interest in receiving content that meets their needs and preferences. In summary, the growth of EXPANSIÓN in audience and digital subscribers marks a significant moment in the Spanish economic press. Its commitment to quality, rigorous reporting, and innovation in digital formats positions it not only as a leader in the sector but also as a reference for those seeking to understand the complex world of economics and finance. Its future appears promising, with a landscape of opportunities that continues to expand as it adapts to the new demands of its audience.