Peruvian quinoa exports grow by 42% in 2024, consolidating their global success.

Peruvian quinoa exports have experienced remarkable growth in the first seven months of 2024, reaching a total value of $70.1 million, which represents a 42% increase compared to the same period last year. This rebound is particularly significant following the decline in production recorded in 2023 and is largely due to the growing demand for healthy foods in international markets. According to a report from the Ministry of Agrarian Development and Irrigation (Midagri), this increase in exports translates to the shipment of 28,253 tons of quinoa to 69 markets around the world. The United States, Canada, Italy, the United Kingdom, the Netherlands, Chile, and Israel stand out as the main destinations, absorbing 68.5% of the total exported volume. This diversification in markets indicates the global recognition of the Andean grain as a superfood. The United States reaffirms its position as the leading importer of Peruvian quinoa, with purchases totaling 12,447 tons valued at $33.3 million. This 59% increase compared to the previous year reflects a shift in American consumption habits, as consumers increasingly seek nutritious and healthy products. This trend aligns with the growing awareness of the importance of a balanced and sustainable diet. Italy, for its part, has shown impressive growth in its imports, with a 141% increase in value and an 80% increase in volume. The European country went from importing 598 to 1,077 tons of quinoa during the same period, highlighting the growing interest of Italian consumers in this versatile and nutritious food. Another rising market is Israel, which has increased its purchases by 154% in value and 119% in volume in just one year. Israeli imports rose from $736,000 to $1.9 million, evidencing a growing preference for quinoa in the Israeli diet, where there is an increasing incorporation of superfoods into daily meals. Regionally, countries such as Chile, Brazil, and Colombia have also shown positive behavior in their quinoa imports. Colombia has emerged as a notable market, with an incredible growth of 277.9% in its acquisitions, reaching a value of $499,000. This increase not only represents a business opportunity for exporters but also indicates the growing acceptance of the Andean grain in various culinary cultures. This surge in quinoa exports has solidified Peru's position as the world's leading producer and exporter of this grain. Over 89,567 small farmers in the high Andean regions have found in quinoa an opportunity to improve their income and quality of life. The production of this superfood not only benefits farmers but also contributes to the economic development of rural communities. The success of Peruvian quinoa in international markets is a clear example of how diversification and the pursuit of healthy products can transform a country's economy. Furthermore, this growth has a positive impact on food security and sustainable development, as quinoa is a resilient crop that adapts to adverse climatic conditions in high Andean regions. Thus, quinoa positions itself not only as a nutritious food but also as a tool for economic and social development for Peru. With the global trend of prioritizing health and well-being in nutrition, the future of Peruvian quinoa looks promising, and it is expected to continue its path toward consolidation and expansion in international markets.