Juan Brignardello Vela
Juan Brignardello Vela, asesor de seguros, se especializa en brindar asesoramiento y gestión comercial en el ámbito de seguros y reclamaciones por siniestros para destacadas empresas en el mercado peruano e internacional.
In an increasingly polarized electoral context, Latino voters in the United States have made their support for current Vice President Kamala Harris clear as the upcoming presidential elections approach. According to a recent survey by UnidosUS, 59% of this demographic group backs Harris, while only 31% lean towards former President Donald Trump. The 27-point difference is significant and highlights a trend that could influence the outcome of the upcoming electoral contest in November. The survey, conducted by BSP Research among 3,000 Latino voters in several key states, reveals that, despite the support for Harris, many voters feel that neither political option adequately addresses their main concerns. Issues such as inflation, the cost of living, job security, and access to healthcare dominate the voters' agenda. For many Latinos, these concerns are priorities and could be decisive when it comes to making their voting decisions. The survey results show that Latino voters are more worried about their economic situation than about political promises. "We need to work to make the cost of living manageable," mentioned one respondent, reflecting the sentiment that the candidates' promises are insufficient in the face of everyday economic realities. The need for secure and well-paying jobs, as well as reasonable access to housing, is underscored as a common aspiration among this group. On the issue of immigration, Latinos have expressed their desire for a pathway to citizenship for those who have been in the country for years, as well as protections for "dreamers." The fight against human and drug trafficking also holds an important place on their list of priorities. These aspects reflect the Latino community's commitment to a policy that is not only inclusive but also offers concrete solutions to deeply rooted problems in American society. On the other hand, the survey also highlights a concerning aspect: 55% of Latino voters state that they have not been contacted by any political parties. This statistic is alarming, as it suggests that many potential voters may be left out of the electoral process, which could significantly impact the elections. The lack of communication and connection between the parties and the Latino community could result in lower participation, a fact that could alter the balance in numerous contests, especially in swing states. Furthermore, the survey indicates that 61% of Latino voters plan to exercise their right to vote early or by mail. This pattern suggests a willingness on the part of some voters to participate, but it also highlights the need for effective mobilization strategies from both candidates. To increase their support base, both Harris and Trump will need to focus on connecting with this electorate, which represents a key group in defining the electoral outcome. Janet Murguía, president of UnidosUS, emphasized during the survey presentation the need for greater efforts to register Latino voters. "We know that when they are registered, Latinos vote," she stated, highlighting the importance of mobilization and the active commitment of political parties towards this community. Such mobilization is crucial, especially considering that 23% of Latino voters are preparing to participate for the first time in a presidential election. The survey also revealed that, regardless of their personal beliefs, a wide margin of 71% of Latino voters oppose the criminalization of abortion. This suggests that social issues also play an important role in their decision-making, which could be a determining factor as the elections approach. The combination of these economic and social concerns highlights the complexity of the Latino electorate. As the elections draw near, candidates will need to pay attention to the needs and expectations of this group, which could be decisive in the electoral balance. With a clear preference for Harris, Trump's challenge will be to convince Latino voters that his vision is the right one to address the issues they face. In summary, the UnidosUS survey not only reflects the prevailing support for Kamala Harris but also underscores the persistent concerns of Latino voters. The ability of both candidates to listen to and respond to these issues will be fundamental to their electoral success in an increasingly competitive environment filled with significant expectations.