Toyota of Peru launches the new Hilux Stout, ideal for local entrepreneurs.

Toyota del Perú has made its official debut in the local market with the new Hilux Stout, a compact pick-up that promises to become an essential tool for entrepreneurs and small business owners. This vehicle, which already has a legacy in the country from its sales several decades ago, has been reimagined to meet current demands, offering versatility and functionality at an affordable price. With an initial cost of US$20,190, the Hilux Stout aims to position itself as an attractive option in an increasingly competitive market. David Caro, the Marketing and Corporate Affairs Manager of Toyota del Perú, emphasized that the Hilux Stout is not merely a vehicle but a tool designed to adapt to the diverse business needs of Peruvian entrepreneurs. This approach allows Toyota to reinforce its presence in the light cargo transport segment, a critical sector for the national economy, covering areas such as mining, e-commerce, agriculture, and gastronomy. Among the most notable features of the new Hilux Stout are its multiple body configurations. Available in low-side, static side, van, and food truck versions, these options allow users to choose the design that best suits their specific needs. For example, the low-side version is ideal for transporting light goods, while the van presents a perfect solution for distribution and last-mile deliveries. The Hilux Stout is powered by a 2GD engine that provides remarkable fuel efficiency and a power output of 148 hp. This engine generates a stable torque of 35 kg-m (350 nm) from 1,400 to 2,800 rpm, making it a reliable option for those looking to maximize their investment in a utility vehicle. This combination of power and efficiency is essential for entrepreneurs who require a robust vehicle for their daily operations. Additionally, the maintenance costs of the Hilux Stout have been designed to be up to 54% lower than those of competitors in the market during the first 60,000 km. This feature adds further appeal for owners, as it allows them to optimize their operating expenses over time, a crucial factor in the business world. Inside, the Hilux Stout does not skimp on comfort. With a spacious and functional design, the vehicle includes air conditioning, a 6.2-inch touchscreen, and several storage compartments, ensuring that the driver remains comfortable during long workdays. This attention to detail in the interior design reinforces the idea that the Hilux Stout is more than just a work vehicle; it is a space designed to facilitate daily tasks. An added value that Toyota offers to buyers of the Hilux Stout is a year of free subscription to the "Toyota Conmigo" system. This innovative application connects users with their vehicle, providing features such as real-time location tracking, maintenance reminders, and roadside assistance. This type of technology not only enhances the owner's experience but also provides peace of mind and security in the operation of the vehicle. Joel Castillo, Deputy Manager of Planning and Product at Toyota del Perú, highlighted that with the new Hilux Stout, the company reaffirms its commitment to the country's development. The Hilux Stout is designed to be a reliable and accessible work tool, aimed at boosting the businesses of Peruvian entrepreneurs, who are a fundamental engine of the local economy. Thus, the arrival of the Hilux Stout in the Peruvian market represents a clear bet by Toyota on the utility vehicle segment, offering an option that adapts to market demands and the needs of entrepreneurs. With its history, modernity, and focus on functionality, the Hilux Stout promises to be a strategic ally for those seeking to grow and thrive in a dynamic business environment.