Amazon Prime adds Chivas and revolutionizes football broadcasting in Mexico.

Amazon Prime has taken an important step in its strategy for expansion in the sports realm by announcing the addition of Club Deportivo Guadalajara, popularly known as Chivas, to its streaming catalog. This move marks a new chapter for the team, which until recently had an exclusive contract with TelevisaUnivision through its ViX platform. However, starting August 31, soccer fans will be able to enjoy the matches of the Guadalajara club exclusively on Amazon Prime. The inaugural match of this new partnership will take place on August 31, when Chivas faces off against FC Juárez at the Akron Stadium, as part of the sixth round of the 2024 Apertura Tournament. This match will not only be a test for the team on the field, but also for the new platform that will be broadcasting it, marking the beginning of a new era in the transmission of Mexican soccer. One of the most notable advantages of this addition is that fans will not have to pay an additional cost for the broadcast of Chivas matches. The subscription price for Amazon Prime will remain at 99 pesos, which represents an attractive option for the team's supporters. This aspect is crucial, as many streaming services have begun to implement additional fees for sports content, which could deter some users. With this move, Amazon Prime further positions itself in the competitive world of sports streaming. Currently, the platform already has other significant partnerships, including an agreement with Fox Sports and ViX, which allows it to offer a wide range of sports, from Liga MX to the NFL, NBA, Formula 1, UEFA Champions League, and MLB. The diversity of sports content is a key factor that has driven subscription growth in recent years. Amazon's strategy aligns with the current trend where users are increasingly seeking entertainment options on digital platforms, and sports content has proven to be one of the determining factors in choosing a streaming service. In a constantly evolving market, where competition is fierce, the company seeks to differentiate itself by offering exclusive broadcasts of popular sporting events. Club Guadalajara, one of the most iconic teams with a large following in Mexico, represents a valuable addition to Amazon Prime's offerings. The loyalty of its fanbase and its rich history of triumphs and rivalries make the partnership a safe bet to attract more subscribers and solidify the platform as a leader in soccer broadcasting. The transition from an exclusive contract with TelevisaUnivision to Amazon Prime can also be seen as a reflection of the changes occurring in the soccer industry and media consumption. Streaming platforms are becoming increasingly prominent, while traditional television channels face the challenge of adapting to a new reality where viewers seek the convenience of watching sports online and on demand. Additionally, this move could have a significant impact on the landscape of broadcasting rights in Mexican soccer. The growing influence of streaming platforms could lead to a restructuring in how broadcasting rights are managed and distributed, potentially benefiting both clubs and fans. With this new alliance, Amazon Prime not only strengthens its sports offerings but also delves into the heart of soccer passion in Mexico. From now on, Chivas supporters will have the opportunity to follow their team in a format that promises to be accessible and exciting, while Amazon continues its journey to becoming a reference point in global sports broadcasting.