Harina P.A.N.: an icon of Venezuelan cuisine expands across the world.

P.A.N. flour, an iconic product of Alimentos Polar, has transcended borders and established itself as a symbol of Venezuelan cuisine. Since its creation, it has been essential in the kitchens of millions of people, not only in Venezuela but also in other countries where the company has expanded its presence. With 83 years of history, Polar has managed to position itself in nearly 90 countries, including Peru, where it seeks to increase its market share through a diverse product offering. The story of P.A.N. flour begins with the vision of Juan Lorenzo Mendoza Quintero and Carlos Roubicek, who, along with a team of collaborators, developed this product in the corn processing plant that also produced the famous Polar beer. This initiative not only allowed for the diversification of production but also facilitated the creation of a corn dough that simplifies the preparation of arepas, a traditional Venezuelan dish. The initials P.A.N. stand for "Productos Alimenticios Nacionales" (National Food Products), reflecting the company's commitment to local production. Over the years, P.A.N. flour has proven to be a versatile ingredient in the kitchen. Its most recognized use is in arepas, which are easily prepared by mixing the flour with water and salt to form discs that are cooked until golden brown. However, its versatility extends to other typical dishes, such as hallacas, empanadas, and even a delicious corn bread. These recipes are not only easy to prepare but also evoke nostalgia for Venezuelan culture, becoming a bridge between home flavors and new realities abroad. The arrival of Alimentos Polar in international markets, such as Peru, not only seeks to increase its revenues but also to satisfy the demand of a population that has grown in cultural diversity. Venezuelan migration has brought culinary traditions that have resonated in other countries, and P.A.N. flour has become a response to that need. In Peru, the company has begun to introduce not only the flour but also its portfolio of beverages, seeking a closer connection with consumers. Polar has diversified its offering over the years, incorporating eleven product categories that include sauces, cereals, oils, and powdered foods. However, P.A.N. flour remains the flagship product of the company. The quality and tradition it represents have helped establish an emotional connection with consumers, who see it as a key piece of their cultural identity. The use of P.A.N. flour in the kitchen is not limited to the preparation of arepas. Hallacas, a traditional festive dish, require a dough made with P.A.N. flour, combined with lard and fillings that vary from meat to vegetables and spices. This preparation is a symbol of Venezuelan festivities, especially during Christmas celebrations. Empanadas are also a popular option, where the flour becomes a delicious crispy exterior that envelopes various fillings. Corn bread, another delightful option with P.A.N. flour, offers a sweet alternative and is an example of how this product can be adapted to different palates and occasions. With a mixture of flour, milk, eggs, sugar, and butter, it becomes a dessert that can accompany any meal or be enjoyed on its own. As Alimentos Polar continues its expansion across the continent, P.A.N. flour positions itself as a fundamental element not only in the diet of Venezuelans but also for those looking to experiment with new flavors and recipes. This product, which has stood the test of time, nourishes not only the body but also the soul, connecting people with their cultural heritage in an increasingly globalized world. The story of P.A.N. flour is a testament to creativity, perseverance, and a deep love for cooking. It is not just an ingredient; it is a symbol of identity and tradition that has learned to adapt and evolve in a new context, carrying the legacy of Venezuelan cuisine to every corner of the world. With its arrival in Peru and other markets, the promise of new recipes and flavors is on the horizon, inviting everyone to discover the magic of P.A.N. flour in their kitchens.