"Boost in sports tourism: projections will reach US$1.33 trillion by 2032."

Sports tourism has gained remarkable momentum in recent years, and the projections for the future are more than encouraging. In 2023, this sector reached an impressive value of US$564.7 billion, and it is anticipated that by 2032, its value will double, reaching the astounding figure of US$1.33 trillion. This growth not only reflects a trend in the tourism industry but also the passion and commitment of millions of people who seek to combine their love for sports with the opportunity to explore the world. According to a report prepared by Collinson International, owner of platforms such as 'Priority Pass' and 'LoungeKey,' the phenomenon of sports tourism goes hand in hand with the rise of musical events. It is estimated that music tourism will also see significant growth, reaching US$13.8 billion in the same period. This increase in both sectors is largely due to the wide range of events and destinations available to travelers, resulting in a richer and more varied experience. The ability of sports leagues to reach global audiences through television and streaming has been a decisive factor in the growth of sports tourism. Fans now not only consume these events from their homes but are also willing to travel long distances to experience the excitement in person. In fact, 83% of respondents who have flown to an event in the last three years have done so for sports reasons, while 71% have done so for music. In terms of frequency, the report highlights that 56% of frequent travelers make these trips more than once a year, and a notable 22% attend three or more events annually. This trend not only reflects a commitment to the activity but also the willingness of fans to invest in experiences they consider unique and unforgettable. On average, travelers spend around US$500 per trip per person, underscoring the importance of this segment in the global tourism landscape. In the specific context of Peru, the numbers are equally revealing. A remarkable 80% of Peruvians have traveled for musical events, and 86% for sporting events in the last three years or plan to do so in the coming months. This indicates a deep connection between the population and the experiences these events offer, benefiting not only travelers but also the local economy and the tourism industry as a whole. The report also highlights the use of premium services by travelers. About 29% of those attending events used VIP lounges in airports, indicating a desire to enhance their travel experience. Additionally, 16% opted for gaming lounges, and 12% enjoyed spas, showcasing travelers' intention to maximize their comfort and pleasure during their journeys. Christopher Evans, CEO of Collinson International, emphasizes that the growing fan base seeks unforgettable experiences and is willing to spend significantly to make their trips truly special. This desire for exclusivity and quality in the experience is a key driving force behind the growth of this sector. However, the growth of sports tourism also presents challenges. In a context where 94% of hospitals have inadequate installed capacity, it is crucial for cities hosting major events to adequately prepare to welcome an increasing number of visitors. This includes not only tourism infrastructure but also health and safety response capabilities. Therefore, it is essential for governments and local organizations to work together to ensure that the growth of sports and music tourism not only benefits the entertainment and hospitality industries but also guarantees the well-being of visitors. The sustainability of tourism depends on careful planning and investment in infrastructure that can support the increased flow of travelers. The future of sports tourism is bright, and although the figures are promising, success will depend on how resources are managed and the needs of tourists are addressed. As this new era of tourism unfolds, finding a balance between growth and sustainability will be crucial to ensure that all stakeholders benefit.