Disneyland announces new "Coco" attraction, celebrating the Day of the Dead.

Disneyland, the iconic amusement park that has been a cornerstone of family entertainment in California for seventy years, is preparing to welcome a new attraction inspired by the acclaimed film “Coco.” This animated movie, which celebrates the rich tradition of Día de los Muertos, has become a modern classic, and following the announcement made by Josh D'Amaro, director of Disney Experiences, during the D23 event, fans are eager to experience this new addition. The D23 event, which brings together thousands of followers of the Disney legacy, was the perfect setting to unveil this exciting project. The attraction, set to begin construction in 2026, promises to immerse visitors in the colorful and emotional world of “Coco.” D'Amaro emphasized that music will play a central role in the experience, an aspect that will resonate with those who have enjoyed the film's soundtrack, filled with vibrant rhythms and touching melodies that evoke Mexican culture. One of the most intriguing elements of the new attraction is its design, which resembles a boat-like vehicle. This mode of transportation will take visitors through iconic moments from Miguel's story, the young protagonist who, in his quest to understand his roots, discovers the magic of Día de los Muertos. The promise of reliving memorable scenes and interacting with the beloved characters from the film will undoubtedly capture the imagination of visitors of all ages. In addition to “Coco,” Disneyland also plans to include a section inspired by “Avatar,” the epic work of James Cameron. This approach to diversifying attractions reflects a broader strategy by Disney to maintain its relevance in a constantly evolving market, where the competition for audience attention is fierce. The company aims not only to attract fans of its most recent films but also to reaffirm its commitment to stories that have left a mark on popular culture. The decision to integrate “Coco” into the park experience is not just a commercial move but also a recognition of the cultural significance of Día de los Muertos. This celebration, which honors the lives and memories of those who have passed, has gained worldwide recognition, and its inclusion in Disneyland could contribute to a greater appreciation of Mexican cultural heritage among its visitors. It is important to mention that the Disney empire is not solely based on its theme parks and films. The brand has managed to establish a vast marketing empire over its 100-year history, generating significant revenue through licensing and retail sales. In 2023, revenues were reported at approximately $4.36 billion, underscoring the magnitude of its influence in entertainment and popular culture. With nearly 140,000 attendees at the latest D23, interest in the new developments at Disneyland does not seem to wane. The seventh edition of this event has been the largest in Disney's history, indicating a strong commitment from the company to engage its fan base in the evolution and expansion of its offerings. The “Coco” attraction will not only draw fans of the film but will also boost tourism and the local economy of Anaheim. The announcement of the “Coco” attraction has been met with enthusiasm but also with a sense of anticipation. Film lovers and enthusiasts of Mexican culture are curious about how Disney will translate the essence of Día de los Muertos into an interactive experience. The emotional connection the film has established with its audience will be a significant challenge for the attraction's designers, who will need to balance entertainment with respect for this important cultural tradition. As the opening date approaches, details about the attraction will begin to emerge. While there has been talk of immersion in music, it will be interesting to see how the visual narrative and architecture of the attraction reflect the beauty and richness of the world of “Coco.” The inclusion of this new space at Disneyland seems to promise that the magic of Disney remains alive, evolving, and adapting for future generations.