Bridlington Shines Bright with Bridmas: A Summer Celebration of Festive Cheer

In a delightful twist on traditional summer outings, Bridlington embraced the festive spirit this week with the celebration of “Bridmas,” a unique initiative aimed at promoting the coastal town as a year-round holiday destination. On Wednesday, locals and visitors alike gathered to bask in the unexpected charm of Christmas in July, thanks to the efforts of the East Riding of Yorkshire Council. The event brought a lively atmosphere to the seaside town, with a plethora of attractions designed to engage families and holidaymakers. One of the highlights was a special appearance by Father Christmas, who added an enchanting touch to the festivities. Children and adults alike were thrilled with the opportunity to meet the jolly figure, highlighting the event's appeal to all ages. The celebration was further enhanced by the sight of the town’s land train, adorned with cheerful Christmas decorations that echoed the joy of the holiday season. As it rolled through the picturesque streets, the train played classic Christmas songs, creating a soundtrack of festivity that resonated with those enjoying the summer sunshine. For those looking to unwind in the evening, Bridlington Spa hosted a screening of the beloved holiday film "Elf." This screening provided a perfect opportunity for families to gather and share in the laughter and warmth of the film, making it a memorable part of the Bridmas experience. Local entertainer Troy Harris, who is set to star in this year's pantomime at Bridlington Spa, expressed his enthusiasm for the event, exclaiming, “Brid is for all year round - for summer, for Christmas, there's so much to do!” His words reflect the growing sentiment among residents and visitors that Bridlington offers a wealth of activities and attractions that can be enjoyed regardless of the season. The Bridmas celebration appears to have successfully captured the imagination of those who attended, proving that the magic of Christmas can be felt even amidst the summer sun. With the combination of seaside charm and festive cheer, Bridlington is positioning itself as a versatile destination that invites visitors to return time and again, whether for a summer getaway or a winter holiday. As the event wraps up, the hope remains that Bridmas will become a cherished tradition, drawing more people to experience the unique allure of this coastal gem.