Literature and sports in Peru: the opportunity to tell stories that connect.

The connection between sports and literature is a phenomenon that has gained significant relevance in various parts of the world, while in Peru, this link seems to be in a phase of discovery. Pedro Ortiz Bisso, a journalist and author of the book "100 Years, 27 Titles, 11 Stories," has been a keen observer of this dynamic, especially regarding the Universitario de Deportes club, one of the most emblematic teams in the country and a symbol of national identity. His analysis reveals not only the scarcity of Peruvian sports literature but also the potential that exists to cultivate a deeper interest in the stories surrounding this sport and its protagonists. Entering a bookstore in Peru can be frustrating for those seeking texts that address the world of sports from a serious and literary perspective. The reaction of the sellers, which ranges from surprise to confusion, highlights a lack of familiarity with local sports literature, unlike what is observed in other Spanish-speaking countries. Bookstores in Madrid or Buenos Aires are filled with titles covering a wide range of sports and narratives, while in Peru, the landscape is bleak. The shortage of local authors writing about sports creates a gap in the literary market that could be exploited. However, Ortiz Bisso emphasizes that despite the challenges, there is an audience eager to learn more about sports and its narratives. The excitement generated by Peru's qualification for the 2018 World Cup in Russia sparked a literary "boom," demonstrating that there is a latent interest among the population. During that period, more than ten titles related to Universitario de Deportes were released, many of which sold out quickly, indicating that there is a niche that can be developed if attractive content is offered. Sports literature not only serves as a means to tell stories about athletes and competitions but also becomes a vehicle to explore the culture, identity, and history of a country. In the case of Universitario de Deportes, the club represents not just a soccer team, but a symbol of struggle and perseverance for many Peruvians. The literature surrounding the club can help strengthen that emotional connection, offering narratives that delve into the experience of being a fan and the lives of the players who have passed through its ranks. The challenge lies in creating content that not only focuses on athletic feats but also addresses the more human aspects behind each story. The life of a footballer, with its ups and downs, sacrifices, and triumphs, can resonate with many readers. While García Márquez expressed that capturing a reader is more difficult than hunting a rabbit, it is possible that the key lies in finding the right narrative thread that connects with the audience's emotions. As interest in sports literature in Peru grows, it is essential for both authors and publishers to be encouraged to explore this genre. Creating spaces for discussions about sports and culture can foster a greater appreciation for these texts, allowing new voices to emerge and valuable stories to be told. The challenge is not only to write about sports but to do so in a way that attracts and holds the reader's attention, creating a lasting relationship between literature and sports. Moreover, the phenomenon of social media and access to digital platforms has changed the way readers consume information and literature. Young people, in particular, seek content that not only entertains them but also educates them. Therefore, writing about Universitario and other Peruvian clubs from a critical and literary perspective can be an effective way to engage this new audience. In conclusion, literature about sports in Peru is at a stage of potential growth. With the example of the Universitario de Deportes club as a starting point, there is a unique opportunity for authors and publishers to explore and develop narratives that capture readers' attention. The key lies in telling stories that resonate emotionally and go beyond the results on the playing field, creating a space where sports and literature can coexist and enrich each other. Thus, perhaps we can encourage more people to dive into the pages of books that celebrate the richness of our sports culture.