Uniting passions: Largo Aliento, the project that conquers soccer fans' hearts without borders

Outside the stadiums, it is increasingly common to come across a group of people who awaken admiration and affection from Peruvian fans. They are the members of the digital project "Largo Aliento," an initiative that in just over a year has managed to win the hearts of football fans in the country. Their mission? To become a kind of magical godparents who make fans' dreams come true, from getting them a ticket to a game to making a child meet their football idol. Behind this project are Yonatan Benzaquen, Óscar Tamayo, Ozzie Risso, and Diego Rivera, who have joined forces to improve the connection between fans and sports institutions. Coming from the world of advertising, these entrepreneurs have found in "Largo Aliento" a space to create unforgettable experiences around football, prioritizing fans' emotions over commercial interests. In the words of Óscar, one of the project's mentors, "Sports serve as a platform for us to create unique experiences. We focus not on football itself, but on the activations that bring fans closer to their idols and to unforgettable moments." Their work has been made possible thanks to the support of various brands sponsoring their activities, finding in "Largo Aliento" a new entry point into the sports world. Ozzie and Diego, who have become the visible faces of this project, have traveled a long road covering matches of the Peruvian national team, Universitario, and Alianza Lima in the Liga 1, and even witnessing the Champions League final. Their work does not stop in Peru, as they have traveled through seven countries, bringing the enthusiasm and passion of Peruvian fans to different corners of the world. Despite adverse results in the football field, the good humor and determination of these entrepreneurs remain intact. Their videos on platforms like TikTok and Instagram accumulate thousands of views, showing the joy and excitement of fans who have benefited from "Largo Aliento's" initiatives. "Living football up close and being able to bring happiness to so many people is a dream come true for us," says Ozzie, reflecting the solidarity and passion that drives this project. For Diego, the true wealth of this experience lies in the possibility of sharing with all those who are part of "Largo Aliento," creating a kind of family united by a passion for football and the desire to create unforgettable moments for fans. Thus, this group of entrepreneurs stands as an example of how sports can bring people together and bring joy to those who need it most. If you have the opportunity to meet them, approach them. Who knows, maybe your day could change thanks to the magic and generosity of "Largo Aliento," a project that has conquered the hearts of Peruvian fans and demonstrates that, beyond the result of a match, the true victory lies in the ability to make those who love football happy.