The impact of "Black Barbie": a look into the past that reveals the struggle for representation at Mattel

The documentary "Black Barbie" has arrived to open a window to the past and expose the struggle for representation within the renowned toy company Mattel. Through the direction of Lagueria Davis and the collaboration of Shondaland and Netflix, this film immerses us in a journey through the years to understand the importance of diversity in the toys that accompany generations' childhoods. The story dates back to the 1960s, when Beulah Mae Mitchell, an employee of Mattel, proposed the idea of creating a Black Barbie. This simple comment triggered a process that led to the creation of the first Afro-descendant doll in 1968. However, the documentary reveals that this decision was not driven by a genuine interest in representation, but rather as a market strategy to reach new audiences. Throughout the film, testimonies of Afro-descendant women are exposed, critiquing the lack of promotion and the unrealistic design of the Black Barbie compared to its white counterpart. The secondary role given to this doll in relation to the iconic white Barbie is questioned, as well as Mattel's lack of research on the physical and cultural representation of Afro-descendant women. "Black Barbie" also addresses the social context of the time, marked by desegregation in the United States and the fight for civil rights. Initiatives like the Shindana Toy's Afro toys line are mentioned in response to the lack of diversity in the market. Additionally, the reactions of children from different backgrounds to toy choices are explored, highlighting the influence of representation on identity construction. The documentary emphasizes the cultural and emotional impact that toys have on childhood, as well as the importance of diverse and authentic representation in the entertainment world. The role of the Black Barbie as a symbol of resistance and empowerment for Afro-descendant girls seeking to see themselves reflected in their toys is highlighted. Through interviews with cultural studies experts and key figures from Mattel, "Black Barbie" invites us to reflect on the evolution of representation in toys, as well as the challenges that still persist in the entertainment industry. Director Lagueria Davis manages to capture the essence of this struggle for inclusion and diversity, turning the Black Barbie into the heroine of a story that continues to resonate in today's society. Ultimately, "Black Barbie" is much more than a documentary about a toy; it is a testimony to the importance of representation and diversity in childhood, as well as a reminder that every girl and boy deserves to see themselves reflected in the toys they choose. Through this retrospective look, a dialogue is opened about the entertainment industry's responsibility in identity construction and the promotion of inclusion.