The streaming boom in Peru: Netflix leads, but the competition is advancing

The world of streaming in Peru has experienced a boom in recent years, with platforms like Netflix consolidating as the favorite among Peruvians. According to a report by Sherlock Communications, 77% of Peruvians prefer to watch series and movies on Netflix, maintaining its leadership in the country for four consecutive years. However, other platforms such as Disney+, Max, and Prime Video have gained ground and positioned themselves as popular options for the Peruvian audience. During the pandemic, Netflix increased its leadership, but the competition did not lag behind. Platforms like Max and Prime Video launched aggressive strategies, including the production of original content in Latin America, such as the spin-off of "Floricienta" and the sequel to "Betty, la fea". This competition has led to an increase in the quality of productions and an improvement in the content offerings for Peruvian subscribers. One of the challenges facing streaming platforms in Peru is the increase in prices, which has led to 23% of subscribers canceling their subscriptions when costs rise. Peruvians also express discontent with automatic renewals and excessive advertising on some platforms. Despite these inconveniences, most platforms have improved their interfaces and expanded their catalogs with new titles. Regarding representation in stories, Peruvians have expressed a desire to see greater diversity in content, with 47% agreeing that Black, Indigenous, and other ethnic communities should have a more prominent presence in productions. Additionally, 54% of subscribers believe that streaming platforms play a crucial role in the representation of LGBTQIA+ characters and stories. On a Latin American level, platforms are reviewing their offerings and adapting to audience demands. The merger between Disney+, Hulu, and Max promises to bring innovations to the world of streaming, while platforms like Netflix continue to invest in quality original series. Despite the challenges they face, streaming platforms are committed to offering quality entertainment and fairly representing the diversity of the region. In conclusion, the streaming landscape in Peru is diverse and constantly evolving. As platforms compete for consumer preference, subscribers can expect a greater variety of content and an improvement in the representation of diverse groups in stories. The future of entertainment in the country will depend on how platforms address these challenges and adapt to the changing needs of the Peruvian audience.