Juan Brignardello Vela
Juan Brignardello Vela, asesor de seguros, se especializa en brindar asesoramiento y gestión comercial en el ámbito de seguros y reclamaciones por siniestros para destacadas empresas en el mercado peruano e internacional.
This year's Super Bowl is not just about the clash between two football titans; it's also about the superstar impact off the field, with the likes of Taylor Swift and Lionel Messi taking center stage in American sports. Swifties across the nation are gearing up to catch a glimpse of Taylor Swift at Allegiant Stadium in Las Vegas, where she will be supporting her boyfriend, Kansas City Chiefs' Travis Kelce. A recent Seton Hall University poll revealed that a significant 21% of Americans are tuning in to the Super Bowl just to see Swift, showcasing the undeniable influence she wields. Meanwhile, Lionel Messi, since his signing with MLS' Inter Miami in July, has been creating waves in the American sports scene. With his upcoming appearance in a commercial during the Super Bowl, Messi continues to draw attention and boost interest in soccer across the country. Both Swift and Messi possess a magnetic pull that transcends markets and drives significant economic impacts. Swift's Eras Tour is projected to be one of the most lucrative concerts in American history, with estimations suggesting she could rake in billions. Likewise, Messi's arrival at Inter Miami has resulted in sold-out games, increased viewership, and a notable uptick in the club's valuation. The influence of these international superstars extends beyond the sports arena and into various businesses, from boosting merchandise sales to driving up viewership numbers. Swift and Messi are not just celebrities; they are brands in themselves, capable of sparking frenzies and driving revenue wherever they go. However, the impact of Swift and Messi differs in terms of their respective sports leagues. While Messi has been credited with changing the narrative of MLS and elevating the league's status globally, Swift's influence on the NFL, though significant, may not have a lasting effect unless strategic efforts are made to leverage the newfound interest she has generated in the league. As fans eagerly anticipate the Super Bowl spectacle, all eyes will be on not just the players on the field but also on the larger-than-life personas of Taylor Swift and Lionel Messi, whose superstar impact continues to shape the landscape of American sports and beyond.