Google and the Inter-American Development Bank (IDB) launch a free international trade course for SMEs: how to participate

Google and IDB launch free international trade course for SMEs: how to participate In a joint initiative, Google and the Inter-American Development Bank (IDB) have launched a free course aimed at small and medium-sized enterprises interested in enhancing their skills in the field of international trade. Under the name "International Trade with Artificial Intelligence and Digital Tools for SMEs," this training aims to promote and increase the exports of Peruvian SMEs. The course will offer participants guidance, technical training, practical guidance, and specialized knowledge on the use of digital tools and artificial intelligence in the field of international trade. This initiative is part of the idea of ​​facilitating local companies' access to new growth opportunities in an increasingly globalized world, thanks to technology as a strategic ally. For those interested in participating, there is no deadline for registration, and it can be done through the ConnectAmericas Academy platform, an IDB initiative. The course access link is as follows: https://academy.connectamericas.com/enrol/index.php?id=540. According to Eleonora Rabinovich, Leader of Government Relations and Public Policy at Google Latin America, SMEs play a fundamental role in the region's economy, and digital transformation is presented as a key tool for their continuous growth. Collaboration between different sectors of society is crucial to expanding companies' opportunities in an increasingly competitive and dynamic environment. During the program, participants will address aspects such as planning internationalization strategies tailored to target markets, potential analysis, and building a strong brand presence internationally. Upon completion of the course, participants will receive a certificate accrediting their total approval, endorsed by experts in foreign trade, digital transformation, and entrepreneurs in the sector. The course content includes topics such as business internationalization in the digital age, global presence from the digital world, and the use of tools for international expansion. Ultimately, the goal is to provide SMEs with the necessary tools to build a solid export strategy based on artificial intelligence and digital tools, allowing them to expand into new markets and consolidate their presence internationally.