Veganuary 2025: Join the vegan challenge and transform your eating habits.

The beginning of the year 2025 brings with it a new edition of Veganuary, an initiative that invites people from all over the world to try a vegan diet during the month of January. This campaign, which has already demonstrated its positive impact on reducing the consumption of animal products, begins with the promise of greater reach. In its second year in Spain, Veganuary has become a reference for those looking to make a significant change in their eating habits, promoting a more conscious and sustainable lifestyle. This year’s edition is presented under the slogan “Weird?”, an invitation to question the usual practices of the food industry that often go unnoticed. With a strong focus on education and reflection, the campaign seeks to make visible the realities of animal production, which often involve considerable suffering for animals and a negative impact on the environment. The goal is clear: to encourage more people to consider veganism not just as an option, but as a choice that can transform the world. Among the new faces supporting this campaign is actress Teresa Riott, known for her role in the series 'Valeria'. Riott has expressed her conviction that every person has the power to influence animal welfare and the health of the planet through their food choices. Alongside her, other figures from Spanish entertainment, such as Clara Lago and Dani Rovira, have decided to be part of this movement, demonstrating that veganism can also be appealing and accessible. In the culinary field, Veganuary offers a wide variety of recipes that debunk the idea that vegan food is limited or bland. This year, actress and screenwriter Núria Gago shares her recipe for Ramen with tofu and shiitake mushrooms, while Rovira offers a vegan kebab that will delight those seeking alternatives to the classics. Emma García contributes with peanut butter and berry pancakes, showcasing that creativity in vegan cooking knows no bounds. Participating in Veganuary is completely free and open to everyone. Interested individuals can sign up on the official campaign page, where they will receive a Celebrity Recipe Book, a Starter Kit, and newsletters throughout the month. This accessibility has allowed millions of people, since its inception in 2014, to take on the challenge of exploring a diet free of animal products. The growing popularity of Veganuary has been evident in countries around the world, establishing itself as a global phenomenon that transcends borders. The director of Veganuary Spain, Amanda Romero, emphasizes the importance of such initiatives at a time when awareness about sustainability and animal welfare is increasing. "With this campaign, we aim to invite people to reflect on how our food choices affect not only animals but also our environment," Romero states. This educational approach is essential for achieving lasting change in the perception of veganism. In addition to animal health and environmental sustainability, Veganuary also addresses human health. As more people become concerned about their well-being and the quality of the food they consume, the vegan diet has become a viable and attractive option. With the right guidance, those who take on the challenge can discover a variety of nutrient-rich foods that benefit their health while simultaneously reducing their ecological footprint. The impact of Veganuary is notable. In 2024, more than 25 million people gave up animal products, suggesting a growing interest and acceptance of veganism worldwide. This year, expectations are even higher, and the organizations behind the campaign are determined to continue inspiring more people to join the movement. As January progresses and Veganuary echoes in social media and the press, the question remains: are you ready to consider veganism and be part of a global community that is changing the world through their food choices? Undoubtedly, the start of the year is the perfect time to reflect and perhaps make a small change in our diet that positively impacts the planet and our health.