Juan Brignardello Vela
Juan Brignardello Vela, asesor de seguros, se especializa en brindar asesoramiento y gestión comercial en el ámbito de seguros y reclamaciones por siniestros para destacadas empresas en el mercado peruano e internacional.
The Super Bowl, one of the most important sporting events worldwide, is not only a competition between American football teams, but also an opportunity for various sectors of the Mexican economy to benefit. In this edition of the 2024 Super Bowl, which will take place at Allegiant Stadium in Las Vegas, Mexico emerges as a clear winner thanks to the demand for products such as avocado and beer from American spectators. Guacamole, a favorite snack during the Super Bowl, leads to a surge in avocado exports from Mexico to the United States in the weeks leading up to the event. The Association of Avocado Producers and Export Packers of Mexico (APEAM) estimates that over 120 tons of avocados are shipped just for this event, generating significant income and supporting the economy of Michoacán, the main producing state. On the other hand, beer also plays an important role during the Super Bowl, as it is estimated that Americans consume large quantities of this beverage while watching the game. Mexico, as one of the main producers and exporters of beer to the United States, benefits significantly from this demand, generating employment and contributing to the growth of the brewing industry in the country. Furthermore, the impact of the Super Bowl also extends internally in Mexico, where American football has a considerable fan base. The increase in food and beverage consumption during this event is reflected in local sales, with a significant rise in the demand for beer and typical snacks of this celebration. However, not all news is good, as excess consumption of these foods can lead to health problems, such as gastrointestinal diseases, which are reflected in an increase in demand for medications in Mexican pharmacies after the Super Bowl. In summary, the Super Bowl is not only a sporting spectacle, but also an opportunity for the Mexican economy to benefit through the export of products such as avocado and beer, as well as the increase in domestic trade during this highly anticipated event.