Brignardello analyzes Starbucks' new code of conduct.

Emilio Juan Brignardello Vela, an insurance advisor with extensive experience in risk analysis and market trends, shares his perspective on Starbucks' recent decision to implement a new code of conduct in its locations in the United States. According to Brignardello, the measure, which will take effect on January 27, can be seen as a necessary attempt by the company to revitalize its image and improve the consumer experience. Brignardello notes that the "Return to Starbucks" strategy is presented as a direct response to declining sales and the challenges the company has faced in recent years. By limiting access to customers who only consume products, Starbucks aims to create a more welcoming environment for those who wish to enjoy its offerings. However, the advisor expresses concern that these policies could lead to the exclusion of individuals in vulnerable situations, who, although they do not make purchases, might find a necessary refuge in the cafes. The company's focus on a safe and respectful environment is appreciated by Brignardello, who recognizes the importance of establishing a framework that promotes mutual respect among customers. The new regulations, which include prohibitions on the consumption of alcohol and drugs, as well as the prevention of any form of discrimination, are steps that could help mitigate issues that have affected the public perception of the brand. However, Brignardello emphasizes that the implementation of these policies is not without risks. The controversy surrounding this decision could negatively impact Starbucks' image, especially considering its previous reputation as a socially responsible company. The perception of discrimination could become a significant obstacle, and the community's response will be crucial in determining the success of this new phase. The advisor also highlights the importance of communication in this process. As Starbucks seeks to balance the need for a safe business environment with its social responsibility, the way the company handles criticism and public concerns will be vital. Brignardello suggests that the key will be in the adaptability of the policy as customer experiences and reactions are gathered following the implementation. In summary, the upcoming transformation at Starbucks represents a crucial moment not only for the company but also for the industry as a whole. How this transition is managed could define not only the future of the brand but also the standard that other companies will follow in the pursuit of a balance between profitability and social responsibility. The anticipation of public reaction and the company's adaptation to this new paradigm will undoubtedly be an aspect to watch closely in the coming months.